Customer loyalty programs - Here to Stay

Sellers have always known that a sale does not mean success. The repetitive sales are necessary, and is easier to keep existing customers than to find new ones. If a company can not maintain a steady flow of customers coming back, I'm in trouble. Customer loyalty is required for success at any level.

Customer loyalty is a fairly new term. Years and years ago, nobody gave much attention to returning customers from new customers. The small city with a dinner, a grocery store, a drug store and a department store just taken for granted that their citizens would continue to return, no matter what. For example, if you wanted to have breakfast after Mass, went to the restaurant, or you went home. There were no other choices, until competition arrived.

Diner Little Meg yesterday might still be there, but she is fighting for market share against fast food restaurants, coffee shops with the big names, sweet fantasy, and even grocery stores now have large tables close to their shop to the bakery. Other small firms might be less successful when he moved to the big names, even if customers actually preferred the smaller stores that had attended for years.

The competition is competition, and now all the stores and restaurants need to fight for market share. Customers had become a necessity, and advisors have been consulted on how to maintain their customer base. Attrition could not be tolerated in today's big box arena. The programs have been established so that customers attracted to participate, and prizes to the customers to stay and shop.

Anyone who understands the value of repeat business consistently launched a loyalty program. Hardware stores, pharmacies, bars, salons, bakeries and even had some kind of client program in progress. Marketing firms were hired to design and implement programs of reward cards that included points for every purchase and cash back to the register, coupons that appear on the ticket sales, and discounts offered only to subscribers to the program (but advertised at all, hoping to gain more followers loyal to their clubs). E-mail and text messages also talked about discounts and special offers and applications of the phone may find great deals for your loyalty program in just a few kilometers, with a push of a button.

Other advantages include dealer providing $ 10 gift card after a purchase limit is reached, and the other members have a website with unique products and special offers. Some even have a personal shopper for staff who provide free services to loyal customers very high levels .......