E-Commerce Strategy

The principles of traditional marketing strategy can be applied to electronic commerce strategy. Ensure that the mix of your target market, products or services and resources is still equally important. What many companies fail to recognize, however, is that in many cases their online customers are classified differently. The product or service may also need to be re-developed or re-branding and online resource requirement is different.

Online customers tend to be younger, although this obviously changes a given time. Online customers also tend to be classified as passive, with low attention spans. This is not intended as an insult. It 'a simple reality that relies on the fact that the supply always exceeds the demand. Online customers always have no time and infinite choice. But the fundamental principles of supply and demand still apply. To be successful companies need to have both a competitive product or service, if they operate in a sector of the mass market, such as supermarkets, telecommunications, apparel retail, or consumer goods, or alternatively they need to have a unique or innovative product or service, operating in a niche market, or it may be necessary to provide a unique user experience online.

Everything happens very quickly online. This includes establishing a first impression, branding and corporate branding product or service. This is a major problem, because with the preparation of the brand is always easier to achieve and maintain compliance with the recovery branding. The former is much less expensive. It is obtained by taking a step backwards to take two steps forward. In other words, make sure to have a sound strategy for e-commerce, which has been thoroughly researched and developed and which incorporates the core business principles, ethics, business goals and strategies.

Many companies think about their website as a simple announcement to be an on-line for their company. This is actually now a very dangerous mistake to make because users expect much more from your business website. You should think of your website as an online affiliate of your company. It should include and represent all departments including finance, operations, Management, Human Resources, Customer Service, Marketing, Information Technology and Production course. It should also enable customers to get the same experience as if they were to walk into your retail store, office or factory personally. If not then the consequences can be devastating and difficult to retrieve. Indeed, the perception by potential customers that your company can not really exist at all.

Research has shown that the first task that every customer agrees hour before doing business with a company that is new for them is to review the company's website online. The second task is then to find any independent information, which may be available online on the company by other customers. There must also be a plausible reason for why the company undertakes business online should be obvious to users because the customer experience will be much better online than in person would be visiting the company's headquarters. Customers are looking for much more than just basic information on company history, contacts, products and services. At least they are trying the same experience that would be obtained by visiting the corporate headquarters. Therefore, your e-commerce strategy should incorporate substantially the same business objectives of each individual business unit, together with additional objectives that will be taken only for online business.

Just the same it can be frustrating to go into a retail store only to wait, because there are too few sales people can be just as frustrating can browse the company's web site on-line only to be informed of the fact that you can proceed with your order, because this particular part of the website is under construction or temporarily unavailable. Both events may cause customers to walk away, never to return. Consequently, just as a house has good bases in its interior, a good strategy e-commerce is based on the interaction. The more interaction there is between the customer and the website, the more the company comes to life .......