Sales presentations online - Effective Value sales of Events Web

In today's world of Web 2.0, the use of Web conferencing on-line in order to sell or demonstrate a product or service are becoming increasingly popular with companies that employ a business to business [B2B] sales force. The proliferation of platforms, including market leader and go to the WebEx meeting with many competing reactions such as Dim Dim, Glance and Fuze all offer the same basic service and are all vying for market share. These platforms may prove to be a useful and convenient way to sell products or services for 3 main reasons: 1) The cost of travel to / from sales presentations is eliminated. Flights, car rental, hotel and meals are not required. 2) In what used to take up to 3 days, including travel to visit a sales perspective can be done in an hour or less. This allows a seller to increase the number of sales presentations up to 15x! 3) A seller only has the skills it takes to speak and present effectively on-line that many people find it much more comfortable, rather than talking in person. This opens the door for many more qualified vendors which require less salary than a typical "road warrior" salesman type, further reducing the cost of sales for companies. That said, very few salespeople know how to effectively use this platform and in the following article, I outline the reason for a web conference is not a sales call, the 5 biggest mistakes most commonly made with this platform and how to duplicate best a "face to face" sales environment online.

Sell ​​the phone is a method of dying from the sale of products and services. National "Do Not Call" lists, manufacturers of voice mail, cellular phones, phone screens, and the decision to spend less time in a standard office environment, all contribute to the decline in the effectiveness of traditional, telephone sales. The good news is the web conferencing and demonstrations to bring something new to the table; visual evidence, the convenience and privacy. Ask a prospect of spending 15-30 minutes viewing the latest and greatest product or service that may benefit from an application is much easier to fill with hope of taking someone at their desk and spit out enough information to avoid being hung up. Effective Web demos are generally set in advance with the use of marketing channels, much like a traditional face to face meeting, but with much more flexibility in availability because of travel and geographical constraints are eliminated. Like the traditional phone sales, the prospect is able to maintain a virtual border that is lost in a face to face meeting, which translates into prospects of many others have agreed to meet with you ... online. The prospect is less fearful that a seller and get them to appear insistently buy something on the spot. If presented properly, the prospects actually feel like your giving them the opportunity to see something of value, rather than feeling like they are doing you a favor, do not hang up the phone. All this contributes to a less intrusive opportunities, more accepted and increasingly popular sale.

Many sellers using this new method of selling does not realize that since this is not a traditional telephone sales that their approach must be different from that which could be used for a typical over-the-phone sales pitch. Many sellers still "show up & puke" and bombard their perspective with all the information as possible in the shortest amount of time. And 'as if they were still afraid to hang up and are trying to get across more information before the signal line sets in. A demonstration web is the exact opposite and should be treated as such. During a demonstration web, you have earned the attention of the prospects for pre-specified time to present the benefits of your product or service. Another common mistake sellers tend to "lesson" for the demonstration. This brings back memories in the mind of the prospect of sitting in class watching a projector or whiteboard. Extremely boring! The aim is to encourage and facilitate the involvement of a fruitful dialogue that explore the prospects "hot buttons" or what might be described as a "needs analysis". If this is done correctly, the prospect has given you a roadmap exactly how to sell them! This brings to mind another point. Listen! Listen! Listen! The old saying that God gave you two ears and one mouth for a reason that is especially here. If you pay attention to where the demonstration that generate the most interest and listen to their questions and comments, the prospect will reveal the key to earning their business. Finally, we must respect the time of the potential customer. Before any demonstration you must set the time on how long this will last presentation. If it runs along the stretch through the questions and conversation, all right! In fact this is what you want, but if you end up doing most of the time you talk better wrap it immediately becomes available or parasites. Today's retail environment is all allowed, no intrusion. When you set the expectations of the event web you basically get permission to present your product or service for that time by appointment only. Do not hold your reception.

Web Conferencing and demonstrations will continue to gain popularity as the cost of doing business is constantly increasing. As a seller this is a set of capacity which is necessary to learn as soon as possible. If done correctly, you can earn more in less time and many companies do not leave your house. Demonstrations Web creates a virtual market that is inexpensive and very effective .......