Using Google's Traffic Estimator

If you are planning to use Google AdWords to boost the campaign of your website, take a look at Google traffic estimator before making any final decisions on which keywords to try.

This relatively new tool lets you test-specific keywords and phrases to see what are the likely results would be if you actually tried it for real. You can find:

¥ How popular a keyword or phrase is likely to be

¥ How many times a keyword is clicked typical day

¥ What is the average cost per click would be for you

¥ How many clicks you could expect to get a day, depending on your budget

The Google Traffic Estimator is a useful tool for all website owners, but it is likely that inexperienced owners save a number of costly mistakes with their advertising budget. A key point to remember is to put a price on what they are willing to pay per click. You can then find out where that puts you in the grand scheme of things, Google might estimate that there are ten other people who are willing to pay more than you, and so will tell you approximately how many times the keywords are clicked on each day .

Obviously the more popular the keyword or phrase is, the more you can expect to pay per click. A trick to compete with high-demand keywords, like "credit card", for example - is to narrow the field, try something like "rewards" credit card instead. Getting traffic to your website is one thing, but getting highly targeted traffic is far better that these people will be much more likely to buy from you.

Experiment with the use of the Google traffic estimator to find more targeted phrases to use in your ads and your web site. You can check any number of targeted phrases (in quotes) without costing a thing. This will help ensure your site is optimized for the highest possible ranking in search engines. In this sense, the estimation of traffic Google can benefit in two ways:

¥ You will discover how to use the advertising budget for AdWords more wisely

¥ You also know what words and phrases are searched most often, and will be able to optimize your site with greater precision in future

You do not need an AdWords account to use the Google traffic estimator. This is a real advantage if you have little or no advertising budget at the time, but want to understand more about search engines and to what extent any size budget could stretch to the keywords you have in mind .......