Monday, August 27, 2012

Why You Need a Business Plan


Although the purpose and importance of a business plan is recognized in other areas, are often overlooked and underutilized by those in the music industry.

I am aware of the large number of artists who feel that they are "destined" to succeed in the music business because they were "born to do what they do", and professionals with deep pockets who go into business for ego-driven reasons , but for those who are going to make a sincere and legitimate travel to do business properly and successfully, it is imperative that they provide the destiny and the destiny of one hand to trace the path that will lead them to fortune or fame, or both .

If you are trying to get the financial support of a potential investor, is a guarantee that a request (and often require) a business plan that shows in great detail and with sparkling clarity, what you intend to achieve with the use of their money.

For many of my clients the single biggest advantage of having a business plan that helps you realistically assess the nature and amount of work you must do to achieve your goals.

A good business plan will also provide the following benefits:

-A solid understanding of your mission and the resources necessary to complete

-The proper assessment of needs and expenditure

Well-defined objectives that can be measured and achieved within a specified time interval

-Increased awareness of the business challenges you face

-Competitive analysis of your company / products

-Demographics of consumers who make up the target market

-Supporting the team responsibility, duties and contributions

-Revenue Projections

-Marketing and promotional strategies to sell your product

The best business plans are not long, are thorough.

How deep they need to be depends on how you intend to use them. If it is a business plan that is written for the purpose of obtaining financing, must be heavy in the financial information. If it is a business plan that is written for the purpose of arousing interest from those who may possibly participate in the joint venture partner or consultant, needs to be mission driven, full of information on business objectives.

Often overlooked in a business plan, marketing information is sufficient as a means of selling products or services that are offered. In truth, this is really the second most important part of your business plan (second only to the needs and expenditure).

I always advise my clients to create a comprehensive marketing plan that can be viewed (and used) separate and distinct from the business plan. It helps to clearly delineate the functions and operations and marketing focus, the two vital hub of your business.

Now that you know what a business plan and the benefits of having one, the first step toward getting a correct vision is to put in what you are trying to accomplish with starting a business.

SBA estimates that 60% of all businesses fail. It's not for lack of planning (which is the second reason) is due to the fact that so many people are forced to start businesses for the wrong reasons.

What is your reason for wanting to go into business for yourself?

Once examined (and re-examined) the reasons for starting a job, start posting basic information that you will eventually use in your business plan, as your mission, objectives, costs associated with running your business, and you are going to sell your products / services.

Now there are tons of models online business plans, but a model will help you understand the logistical information that goes into a business plan, which is best done with the help of a professional who has the experience and skills to articulate and expand your information so it can be easily understood by anyone who reads it. Such a professional will also help you with the critical process of editing, formatting and presentation of data with the maximum effect.

Once you have your business plan written, the next step will be to use it as a road map for success....

No comments:

Post a Comment