Monday, August 27, 2012

Sell ​​Your Ebook - How to write a sales letter to sell your Ebook


Writing an ebook is just the first step in the sales process online. After that is complete you will need to market to people who want to buy. This is done by writing a sales letter. A sales letter is copywriting that is presented on the Internet. Many people have devoted their careers to writing web copy, but you can learn enough to do it yourself, in order to sell your ebook.

Read your ebook with a lot of attention. What are you teaching or explaining to your readers? Start making notes on features that the book contains. Then, next to each feature, write features that will benefit the person who is thinking of buying it. People buy benefits, not features.

There is an analogy copywriting that tells the person who is looking for the perfect point of purchase. The truth is that nobody really wants a drill. They just want the hole to be made by the drill. The hole is the benefit.

What is the problem or need of the person who would buy your book? If you can determine their problem and show them how the information will solve the problem for them, that will always be at the heart of web copywriting.

Spend some 'time to write as many titles as you would think that would apply to your book. You will end up with the best as the title and the other will be used as sub-titles. Sub-titles are placed further down the web page copy so that people can stay focused on what you are telling them in your sales page.

Finished writing your eBook and you're ready to write your sales page and sell your information to people around the world .......

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