Wednesday, August 15, 2012

The difference between advertising on advertising with Google AdWords Vs Facebook Advertising


Today advertising with sponsored links on Google and Facebook allows you to easily reach your targeted audience. The use of these means you can get your business to the next level. But currently there is a debate between the two, who is the best. What is the best way to invest, to get the maximum ROI (Return on Investment). Share some good experience and a bit 'will split badly. We discuss a lot and try to get the conclusion.

Why Google AdWords:

Ads can be displayed depending on location - So, if someone provides services in a specific location, then it may be the best option. For example, a small business is the supply of pizza in the city of Adelaide in Australia, then you can target your ads in Australia (Adelaide) only, so you do not have to pay for clicks that are not going to pay him anything.

CPC selection - Google have provided various tools to get the average cost per click also known as CPC. So you can select keywords based on your budget.

Number of users - There is no doubt Google is the most used website in the world. And 'course to deliver great ads on their website which is having the maximum number of users.

Why Facebook:

Number of advertisers - Google AdWords has many more advertisers to Facebook. So the competition is obviously less in Facebook.

Ad positions - On a single page of Google places from 10 to 12 ads on the right side and the top organic results. But the Facebook page is having a smaller number of jobs ads.

Number of Impressions - We have experienced and from other investigations, it is less clear on Google, we feel [the 1/10th] than Facebook.

The most important factor is competition. On Facebook there are fewer publishers competing for space and CPM ads it makes a big difference when compared with Google CPM. Although more expensive Google AdWords campaign offers the highest return on investment, aggressively presenting the state of leadership with a sponsored link .......

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